Welcome!
I'm in the process of getting up and running over here. The first order of business is making the first course - Coach Marketing Foundations 1: The Brand Workshop - available as soon as possible.
If you'd like to get an email when that becomes available, please fill out the short form below and I'll let you know!
Fill this out to find out when the course is available
What's in the first course?
9 modules with videos and accompanying workbooks guide you through the brand development playbook I've used with dozens of businesses and founders. It's designed to help you uncover exactly what you do, who you do it for and where you fit in the world of transformational coaching.
By the end, you'll have:
- A clear definition of your space in a crowded industry
- Who your ideal client is
- What your specific voice is
- What your brand image is
- Who you associate with as a brand
- An understanding of the importance of consistency
- A brand bible that combines all of the work you do throughout the modules.
Why is your coaching brand so important?
People don’t buy your service or product. They buy a relationship with you and trust that you will serve as a bridge between where they are and where they want to be. Even if they’re brought in with an amazing offer up front, they won’t stay long if there’s nothing to back it up.
By clearly defining your coaching brand and adhering to it, you have the foundation to build and grow your business in a way that’s true to you as a coach and trustworthy to potential clients.
Who Am I?
My name is Tom and I've been a marketer for the last 15+ years - either as the head of marketing or a consultant for small to mid-sized businesses and people founding companies.
A few years ago, I miraculously forgot who I was and a life coach helped me remember. The experience completely changed the direction of my life and I actually wound up getting my certification in life coaching; just to be more thoroughly immersed in the world of self-transformation, if nothing else.
In the process, I saw what was out there as far as marketing help for coaches. It was the same thing I've railed against my whole career - "magic pills" that promise "4 zillion leads per month" or "the only tactic you need to be a trillionaire" either as books, courses or one-off services.
It makes me nuts.
While a lot of the things out there might actually help a coach, they're pretty much leaves with no tree. There's no foundation. That foundation is a firm grasp on how to market YOUR SPECIFIC business. Without that, you spend a ton of money on a pile of leaves.
So, I figured "what better way to spend my life surrounded by like-minded people than to share what I know to help them succeed?" No brainer, right?
That's why I'm doing this. Whether you're a life coach, a health coach, a fitness coach or an executive coach - whatever your coaching business is - I'm here to help.